Everyone here at DivX is very excited about this announcement. You can now buy Hollywood content in DivX format from CinemaNow. So what does this mean? Well if a new movie like The Hangover or Terminator Salvation comes out, then you can browse on over to https://divx.cinemanow.com and purchase it right away. The movies can be played back on your PC, Mac, and DivX Certified Devices (such as the PS3).