DivX and Flavorpill Create High Definition Video Blog of the 2006 Sundance Film Festival

NEW YORK & SAN DIEGO–(BUSINESS WIRE)–Jan. 20, 2006–Flavorpill (www.flavorpill.com), the preeminent online resource for cultural events, and DivX, Inc. (www.divx.com), the digital entertainment company that created the DivX media format, announced today the launch of Flavorpill Sundance (www.flavorpill.net/sundance), a video blog, powered by DivX technology. Capturing all the news, films, and happenings at the world famous film festival in Park City, Utah, Flavorpill Sundance offers not only editorial blog posts, but also reports in high quality DivX video at stunning high definition resolutions.The DivX and Flavorpill team at the festival are posting daily updates on the movies and celebrities that make Sundance such a high-profile event every year. Armed with inexpensive high definition digital camcorders, the reporters are shooting, editing, encoding into DivX, and uploading video to the Flavorpill website using the new DivX Browser Plug-in, giving the blog an unprecedented immediacy and visual dynamism unique among Sundance coverage.

“We’re very excited to work with Flavorpill, and to help them bring their unique perspective on Sundance and independent film to people all over the world,” said Ben Cote, Community Evangelist at DivX, Inc. “DivX is perfectly suited for this kind of creative project in that we can achieve real high-definition video within a web browser, letting both publishers and audiences enjoy the immediacy of video blogging without sacrificing great video quality.”

“With the addition of DivX technology, our team of editors is able to take festival blog reporting to the next level — giving viewers around the world the Sundance experience this January without making the trip to Utah,” said Sascha Lewis of Flavorpill.

DivX is a digital media format that enables consumers to create, share and playback high-quality video content across a range of devices and platforms. More than 50 million DivX Certified chips have shipped and powering a range of consumer electronics devices from the world’s leading brands.

For more information on DivX, Inc., visit www.divx.com. For more information on Flavorpill, see www.flavorpill.net.

About Flavorpill Flavorpill publishes nine email magazines filtering cultural happenings in five cities and across the genres of music, art, fashion, and books. Collectively, the Flavorpill publications reach more than 300,000 engaged email subscribers. For more information about Flavorpill, visit: www.flavorpill.net.

About DivX, Inc.

DivX, Inc. is a digital entertainment company positioned at the center of multimedia convergence. The company’s core offering is the DivX video codec, among the world’s most popular video compression technologies with over 250 million downloads worldwide. The patent-pending DivX video technology offers high-quality at 7-10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California.